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HOG

Harley-Davidson, Inc.

MOTORCYCLES, BICYCLES & PARTS

Latest price

$28.85-0.38%

As of Oct 26, 2026, 6:30 PM EDT · Market data by Massive

Market cap

$3.0B

Volume

1.8M

Previous close

$28.96

Day range

$28.66 – $29.35

Listed

Jul 8, 1986

Coverage

1 article

Price performance

Recent trading

5 trading days · 15-minute intervals · ET

Five-day open $26.86Latest interval $28.84

Newsroom

Latest HOG coverage

BusinessCompanyApr 14, 2025

Harley-Davidson In Crisis: CEO Exit, Sales Crash & Tariff Trouble Rock The Brand!

Harley-Davidson, the legendary American motorcycle manufacturer, is navigating a challenging chapter marked by declining sales, shifting leadership, and global trade tensions.

HOG

Company overview

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

Industry: MOTORCYCLES, BICYCLES & PARTS
Employees: 7.2K
Headquarters: MILWAUKEE, WI
CIK: 0000793952

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SEC filings

No filing records are attached to this profile yet.

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Profile at a glance

Jul 8, 1986

Listed

7.2K

Employees

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