Ruiz-Jimenez brings key brand-building, commercial, digital and international expertise with a passion for health and sustainability
VANCOUVER, British Columbia, July 12, 2022 — AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI; AGRIW), an intellectual property (IP)-focused AgTech company dedicated to advancing sustainable cultivation and crop processing across multiple platforms, has appointed Hernando Ruiz-Jimenez to the key role of General Manager of un(Think) Foods.
Mauro Pennella, President of AgriFORCE Brands, announced that Ruiz-Jimenez will focus on leading the development of operations and the commercial launch of a revolutionary range of new wheat flour products under the brand un(Think). Using apatent-pending 100% natural process, un(Think) offers up to 30 times the fiber, 3 times the protein, and 70% less carbs than conventional flour, providing a healthy alternative without compromising taste nor quality.
“I am thrilled to join un(Think) foods to challenge the way people think about wheat, baked goods, nutrition and health,” commented Ruiz-Jimenez. “Feeding from my extensive marketing, commercial and digital experience across consumer brand, markets and industries, I look forward to building a profitable and sustainable business rooted on non-compromising, great-tasting, better-for-you food products and ingredients that are good for us, our communities and our planet. We believe our 100% natural process and IP is a tremendous opportunity to bring products to market that have massive potential across different categories.”
A growth-oriented leader with a consistent track record of building businesses and brands across different industries, Ruiz-Jimenez has served in a variety of senior management and marketing roles at a wide range of companies, including PepsiCo and Diageo. In his previous role as Chief Marketing Officer for New York-Presbyterian, he successfully built a modern and diverse marketing organization responsible for the Hospital’s consumer and physician marketing strategies focused on digital transformation.
“After extensive consumer research and product development work, we are ready to move un(Think) foods to the next level. We have been working on setting up small scale production and developing our commercial capabilities, and filling this essential position keeps us on track to pilot test our first branded products for consumers and bakeries by late 2022” added Pennella.
Ruiz-Jimenez holds an MBA from Stanford University and a B.S. in Business Administration from Villanova University. He is a professor at CCNY’s BIC Master’s Program, a Member and Governance Fellow of the National Association of Corporate Directors and the Latino Corporate Directors Association.
AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI; AGRIW) is an agtech company focused on building an integrated agtech platform that combines the best technology, intellectual property and knowledge to solve an urgent problem – providing the best solutions to help drive sustainable crops and nutritious food for people around the world. Looking to serve the global market, the Company’s current focus is on North America, Europe and Asia. The AgriFORCE vision is to be a leader in delivering plant-based foods and products through an advanced and sustainable agtech platform that makes positive change in the world—from seed to table. Additional information about AgriFORCE is available at: www.agriforcegs.com.
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This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical facts included in this press release may constitute forward-looking statements and are not guarantees of future performance, condition or results and involve a number of risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as a result of a number of factors, including those described from time to time in our filings with the Securities and Exchange Commission and elsewhere. The Company undertakes no duty to update any forward-looking statement made herein. All forward-looking statements speak only as of the date of this press release.
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