American Premium Water Corp. (OTC:HIPH) Announces CBD Kit Launch Products for Cali Bear Joint Venture

The Company’s joint venture with Cali Bear will launch CBD products this Spring  

Playa Vista, CA – (NewMediaWire) – March 18, 2021 – American Premium Water Corporation (OTC: HIPH) (the “Company”) announces its ‘Kit’ of products that will be launched as part of the Cali Bear joint venture announced last month. Cali Bear (www.calibear.life) is a performance lifestyle CBD brand that embodies sport, beach, and surf culture. The following products will be sold under the Cali Bear brand produced by the Company at launch:

·       16oz Nano CBD Water utilizing the Company’s proprietary nanotechnology to ensure proper hydration during competitive activity 

·       2oz Nano CBD “Chill” Shot utilizing the Company’s proprietary nanotechnology designed to be used after competition to relax and recover

·       CBD infused Lip Balm which is intended to be used on and off the court to protect against chapping and blistering

·       CBD infused pain relief cream used during and after competition to relieve pain and muscle soreness

·       CBD infused gummies to be used anytime to stay “Cali Cool” anywhere and on the go  

All of the products are part of the Company’s plan to create a performance lifestyle ‘Kit’ that will give consumers the tools to maintain a fun lifestyle while achieving exceptional performance. 

Ryan Fishoff, CEO of American Premium Water, commented, “I am excited to announce the slate of products the Company will be launching as part of our Joint Venture with Cali Bear.  The products selected embody performance lifestyle and are designed to support athletes on the court and appeal to non-active consumers. We have spent a lot of time developing a collection of high quality products that will fulfill a broad range of consumer needs. I believe our product ‘Kit’ provides a complete CBD solution under one brand, while appealing to diverse demographics. I am excited to begin the rollout next month with the Cali Bear Team. The athletes are great brand ambassadors and spokespeople for the brand and the products. Having an active group of athletes in international competition will be a huge asset moving forward and the Company looks forward to leveraging the content and awareness created from these events to drive sales. The full CBD Kit we have developed will help tell the story of how CBD products can be a part of consumers health and wellness routines.

“The Company is excited to begin selling products online and in stores. We announced a few weeks ago our first distribution partner to service over 2,000 smoke shops in the northeastern corridor. We are in discussions with other retailers and distributors. Things are moving very quickly; I look forward to the coming months as we begin the marketing campaign behind the Cali Bear CBD product launch and the rollout begins into stores. I expect this will have a positive effect on topline revenue, and I do believe that these initiatives will help increase shareholder value. I look forward to keeping investors and our community informed in the coming weeks with further developments on additional retail distribution of the Company’s CBD products,” concluded Mr. Fishoff.

About American Premium Water Corp.

American Premium Water (OTC: HIPH) is a diversified luxury consumer products company focused on businesses in the health and beauty and biotech sectors. The company is focused on harnessing the powers of Nano technologies paired without cannabidiol (CBD) to treat health disorders and enhance quality of life. The company’s portfolio includes the LALPINA Hydro and LALPINA CBD brands (www.lalpinahydrocbd.com), Cali Bear (www.calibear.life) Vanexxe (www.vanexxe.com) plant + body essentials (www.plantbodyessentials.co).   

Safe Harbor Notice 

Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release.  Additional details of the Company’s business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database.

This press release is issued on behalf of the Board of Directors of American Premium Water Corporation.

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