Bad Ass Coffee of Hawaii Expands into Three New Markets

DENVER – (NewMediaWire) – December 9, 2020 – Following its purchase by Royal Aloha Franchise Company
last year, Bad Ass Coffee of Hawaii is taking a major step forward with its
aggressive plans to open 150 new franchised locations over the next five years.
Today it is announcing its expansion in Arizona and entry into two new states:
Kentucky and New Jersey.

Bryce
Walker is the franchise owner bringing Bad Ass Coffee of Hawaii to Kentucky. He
plans to open locations in both Lexington and Louisville. The first will be in
Lexington and lease negotiation is near completion.

Walker
had his first taste of Bad Ass Coffee of Hawaii during a fishing trip in
Naples, Fla. He immediately connected with the “laid back vibe and far, far
superior product” and started looking into opening Bad Ass Coffee of Hawaii franchises. 

“When
I learned more about the brand evolution under the new ownership, I was sold,”
Walker said. “It also means a lot to me that Bad Ass Coffee of Hawaii products
are sourced in the United States. There is a true commitment to supporting
Hawaii’s small farmers and getting only the best.”

With
plans to open initially in the Chandler, Ariz.-market and expand, Aaron and Lisa
Rutter, like Walker, cite Bad Ass Coffee of Hawaii product quality as key in
their decision to franchise.

The
Rutters also say that Bad Ass Coffee of Hawaii has “the right ‘ohana,” which is
Hawaiian for family. Aaron Rutter explained, “This spirit is real and felt at
every touchpoint throughout the company. It is not gimmicky. It is not lip
service. It is real.”

The
Rutters are currently in the process of selecting a specific location for the
first Chandler store. Operated by another franchisee, Bad Ass Coffee of Hawaii
has an existing location in Arizona just outside Phoenix in Tolleson.

Tom
Soper and Paul Newman are signed to open Bad Ass Coffee of Hawaii locations in Northern
New Jersey. They agree that the ‘ohana culture greatly differentiates Bad Ass
Coffee of Hawaii from its customers. Soper, who has worked for The Walt Disney
Company, sees parallels in how both brands make people feel welcome.

Soper
and Newman are currently completing site selection and are intending to open
additional locations in New Jersey.

Bad
Ass Coffee of Hawaii is finalizing agreements with additional franchisees and
expects, collectively, to have more than 10 new locations open by the end of
the second quarter of the calendar year.

“We’re
excited to welcome these new franchisees into our Bad Ass ‘ohana and to be
expanding our brand into Kentucky, New Jersey and Arizona,” said Scott Snyder,
CEO of Bad Ass Coffee of Hawaii. “What these ground floor franchisees all share
with us, and each other, is a vision to build a compelling and unique national
brand experience built on quality coffee and with Aloha spirit.”

Since its purchase
by the Royal Aloha Franchise Company last year, changes at Bad Ass Coffee of
Hawaii include new branding, packaging and restaurant design, as well as
enhanced marketing, training and franchise support.

About
Bad Ass Coffee of Hawaii

Bad Ass Coffee of Hawaii was born on the Big
Island of Hawaii in 1989 and is dedicated to sharing premium Hawaiian coffees “with
a kick” from the Hawaiian Islands through 23 franchise locations, with more to
open soon. Today, Bad Ass Coffee of Hawaii stores also serve popular blended
drinks, teas, food, along with other international premium coffees and sell popular
branded merchandise with exceptional service and the Aloha Spirit. Bad Ass
Coffees are available in franchise stores, online and will soon be available
through grocery, hospitality, and specialty retail channels. The Bad Ass
Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company,
LLC. For more information, visit badasscoffee.com and connect on Facebook and Instagram @badasscoffeeofhawaii.
Franchise information is available at badasscoffeefranchise.com.

Contact:
       Melissa Hawken Morris