Food and Beverage Expert Joins Bad Ass Coffee of Hawaii’s Board of Directors

DENVER – (NewMediaWire) – January 5, 2021 – Royal
Aloha Franchise Company,
which owns Bad Ass Coffee of Hawaii, is announcing today that food and beverage
industry veteran John Coletta is joining its board of directors.

Coletta’s
experience includes serving as president of Peet’s Coffee and co-leading acquisitions
and strategic governance for Stumptown Coffee Roasters and
Intelligentsia Coffee. He also played a key role in the formation of Trade
Coffee, an innovative ecommerce craft coffee company.

Additionally,
Coletta has held top roles at Quiznos, Einstein Noah Restaurant Group, Rock
Bottom Restaurants/CraftWorks and other companies.

Coletta
has also served on numerous boards including CiCi’s Pizza and Boulder Beer. As
a proven leader, Coletta was honored by the Denver Business Journal as a
“40 Under 40” award recipient.

Coletta’s
appointment to the Bad Ass Coffee of Hawaii board comes at a time of rapid
growth for the company. Acquired by the Royal Aloha Franchise
Company last year, Bad Ass Coffee of Hawaii plans to open 150 new locations
over the next five years. More than 10 stores are slated to open in the first
half of 2021 and the company has already implemented new branding, packaging
and restaurant design, as well as enhanced marketing, training and franchise
support.

“Much like the care we put into producing only
the best premium Hawaiian coffees, we are committed to building a leadership
team second to none,” said Scott Snyder, CEO. “Doing so puts us in a prime
position to execute our growth strategy and equip our franchise partners with
everything they need to achieve success.”

About
Bad Ass Coffee of Hawaii

Bad Ass Coffee of Hawaii was born on the Big
Island of Hawaii in 1989 and is dedicated to sharing premium Hawaiian coffees “with
a kick” from the Hawaiian Islands through 23 franchise locations, with more to
open soon. Today, Bad Ass Coffee of Hawaii stores also serve popular blended
drinks, teas, food, along with other international premium coffees and sell popular
branded merchandise with exceptional service and the Aloha Spirit. Bad Ass
Coffees are available in franchise stores, online and will soon be available
through grocery, hospitality, and specialty retail channels. The Bad Ass
Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company,
LLC. For more information, visit badasscoffee.com and connect on Facebook and Instagram @badasscoffeeofhawaii.
Franchise information is available at badasscoffeefranchise.com.

Contact:
       Melissa Morris