Grove Inc. Launches Multi City Brand Awareness and Advertising Campaign for Amazon Aggregation Division, Upexi
HENDERSON, NV / March 31, 2021 / Grove, Inc. (NASDAQ:GRVI) a global innovator in health, and wellness, announces the initial launch of a billboard campaign in 3 major cities throughout the nation aimed at driving submission traffic and awareness for Upexi, the company’s Amazon Brand Aggregator.
The out of home advertising campaign will launch in early April in Boston, Dallas, and Los Angeles, aiming to garner over 40 million impressions across the next several months.
Since the launch of Upexi, its wholly owned division to acquire promising Amazon and Ecommerce businesses, in October of 2021, Grove Inc’s. daily submissions have been growing in volume. The number of candidates and the quality of many of the businesses has been encouraging for management to see, and validate the resources being expended to grow this vertical. The company’s first acquisition of VitaMedica has seen substantial growth in Amazon FBA, and with new products in the pipeline for Vitamedica, the company remains confident in continued growth across the brand.
Grove Inc. has not yet announced any new acquisitions, however the branding and advertising campaign is important for the future success of Upexi.
CEO Allan Marshall stated, “The initial launch of branding and advertising is capital well spent. Grove has always been focused on profits and growth and we are always willing to spend where it helps promote higher future growth. As far as acquisitions go, we remain patient and diligent with the acquisition process but look to make Upexi-acquired, Amazon and Ecommerce brands, the cornerstone of our growth going forward.”
About Grove, Inc.
Grove, Inc. is a global innovator in hemp, health and wellness. The company has an array of in-house brands, and operates in multiple verticals including SaaS programmatic ad technology, and a wholly owned division dedicated to acquiring high growth e-commerce brands. The company sells to numerous consumer markets including the botanical, beauty, pet care, and functional foods sectors. It seeks to take advantage of an emerging worldwide trend in consumer products selling through Amazon and E-commerce.
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