HeartCore Enterprises: Changing The Face Of The Enterprise Content Management & Process Mining Industries

With cloud-based applications ushering in a new era of IT complexity, enterprises across the globe are flocking towards digital transformation. More and more companies are creating a strong online presence and are taking an extra step in terms of technological adoption i.e., automation. They are using various technologies such as process mining in order to achieve one key goal – automation for improved productivity and the optimization of business processes. Our small cap pick for the day is a software company within the space of digitization as well as automation, through its cutting-edge solutions and is now expanding from the Japanese market and spreading its wings across the globe – HeartCore Enterprises (NASDAQ:HTCR).

Company Overview

HeartCore Enterprises Inc. is a high-tech software development company based in Tokyo, Japan. Its customer experience management platform consists of marketing, sales, service, and content management systems, as well as other tools that allow businesses to attract and engage clients throughout the customer journey. It also includes all of the features needed for successful digital marketing, such as delivering personalized customer experiences, facilitating data-driven campaign measurements, etc. The company has two primary business units in Japan and the United States – its Content Management System (CMS), a 12-year-old operating company that manages website content, and its Digital Transformation (DX) solutions that offers process mining, task mining, and robotic process automation to customers to help them accelerate their digital transformation. The company was founded in 2009 and operates as a profitable entity today.

Content Management Offering

In order to meet customers’ needs, businesses must manage a large amount of content, collaborate with other types of business processes, and build infrastructure. Companies require a content management system that allows them to easily integrate a wide range of features into their websites, such as content creation, analysis, search capability, and access controls, as well as deliver and receive content at the optimal time in response to market changes. WordPress is the current market leader in this domain followed by many other offerings like Wix, HubSpot Website Builder, Zyro, and so on. However, one of the biggest challenges with all of these systems is the weak level of security and the high chances of websites being hacked. HeartCore’s CMS and customer experience management (CXM) system addresses this key point while providing superior features. It offers an enterprise-class CMS with capabilities not restricted to general websites alone but going much further with features in e-commerce, smartphones, smartphone apps, social networking, and digital signage.  With features such as static site to dynamic site conversion, compliance to multiple devices, connection to social network service sites, multiple sites and global site administration, connection to CRM, EC      and big data, additionally     SEO LPO marketing function to boost sales and improve site security, HeartCore has built a fantastic end-to-end solution in this space. Its integration with external systems, advanced in-site search, and multi-language support is the reason why HeartCore’s solution is being rapidly adopted. Nearly 800 businesses in Japan have adopted this CMS offering and the company is expanding its client base rapidly.

The Process Mining Business & The Apromore Collaboration

Process mining is a technology that gathers mountains of data in enterprise data banks to identify and present end-to-end processes that the company uses to complete tasks. It is one of the key industries where HeartCore operates. The objective of process mining is to display the process details, its variants and recommendations for optimizing and improving it and it is commonly used for automation purposes to improve customer and employee experiences. HeartCore has a massive market in this domain as many Japanese companies focused on leadership and performance are embarking on digitization initiatives and are looking for tools and data to digitize, automate, and transform business processes. HeartCore’s offerings are helping these enterprises accelerate digital transformation. A classic example of a recent deal that the company completed in this space was an exclusive reseller agreement with Apromore, the leading open-source process mining technology developer for the Japanese market. HeartCore is the exclusive distributor of the Apromore Enterprise Edition process mining device in Japan. After combining the solution with its own expertise, HeartCore is helping Japanese businesses to examine critical business operations in systems like SAP, Oracle, ServiceNow, and Dynamics365 in an objective and transparent manner. The company is looking to shorten time-to-value by accelerating process discovery, increasing accuracy, and lowering the risk of change for its clientele and incorporating process mining into the operations management practices      of as many Japanese companies as possible to create an influential platform for gaining business advantages from digital transformation efforts.

Growth Strategy

With fresh funds available to expand the business, HeartCore Enterprises is now looking to grow its customer base, by adding more global businesses to its customer base, investing in major markets, and expanding its CXM platform to enhance its customer experience management and digital transformation business. Their CXM platform operates in a large and underserved market. Existing point application vendors are particularly underserved by mid-market businesses, which frequently lack the resources to implement complex solutions. The platform enables mid-market companies to quickly adapt and implement a successful inbound marketing, sales, customer service, and content management strategy that will help them expand and grow. In order to grow their business,  management also intends to continue to use their inbound go-to-market strategy, freemium pricing strategy, and its network of solutions partners. Furthermore, the company intends to boost revenue from existing customers by expanding their use of HeartCore’s CXM Platform by upselling additional offerings and features, adding additional users, and cross-selling their marketing, sales, service, and content management products to existing customers via touchless or low-touch in-product purchases. Their scalable pricing model enables them to capture more spending as their customers grow, increase the number of customers and prospects managed on their CXM Platform, and provide additional functionality available through higher price tiers and add-ons. This allows the company to increase the lifetime value of their customer relationships significantly.

Final Thoughts

Source: TradingView

Since its NASDAQ listing earlier in the year at around $5 per share, the company’s stock price has nearly halved and it is currently trading at $3.25. From a valuation standpoint, it is definitely cheaper than its software peers. The company has generated close to $10.8 million in revenues in the trailing 12-month period and its current market capitalization is below $50 million which means that its price-to-sales multiple is below 5x. Most profitable software peers, even after the heavy level of discounting post the expected interest rate hikes, are trading well above the 7x mark which means a minimum 50% jump in HeartCore’s value on pure multiple expansion. With its growing market share in both content      management as well as process mining, we believe that HeartCore is a fantastic long-term software pick for our readers at SmallCapsDaily.


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