Featured

Infobird Taps Into $22B Market With Genius Addition To The Company’s SaaS Product Portfolio

We have extensively covered Chinese SaaS (software as a service) player, Infobird Co. Ltd. (NASDAQ:IFBD) in the past. The company is a highly promising provider of AI-enabled client engagement solutions to companies of all sizes in the Chinese market. It is one of the most undervalued SaaS companies as of today and has the potential to become the Zendesk of China. The company recently announced the launch of a new intelligent SaaS product called the WeChat Call Center in order to enter into private domain traffic and help companies further develop the value of existing customers through personalized and automated solutions for the same. Let us have a detailed look at this new product and what it brings to the table.

The New WeChat Call Center

For most companies, private domain traffic is considered part of its brand’s private assets that can be used to stay relevant in customers’ minds, increasing the chances of customer retention. Infobird is expanding its product application boundaries and business scopes to generate significant value by creating new demand and profitably acquiring uncontested market space. In its new WeChat Call Center offering, Infobird has combined the benefits of Enterprise WeChat and Call Center in order to create the next generation of customer interaction platform. In the Chinese market, WeChat is a major platform for companies to acquire private domain traffic. The founder of WeChat recently revealed that there are 1.2 billion WeChat users, among which 1 billion are daily active users.

The private domain traffic based on Enterprise WeChat is a significant market opportunity for Infobird. The WeChat Call Center is a unique private domain traffic tool based on artificial intelligence (AI), Robotic Process Animation (RPA), customer portraits, and other essential technological capabilities. Infobird’s WeChat Call Center can provide automated and personalized services and marketing for enterprise clients while ensuring the consistency and stability of customer interaction. This product builds private domain traffic for clients, combines multi-channel customer resources into Enterprise WeChat, and connects public domains to private domains, achieving unified operation for different channels, including Enterprise WeChat, SMS, phone calls, Apps, and webpages. For enterprises with a relatively larger customer base, WeChat Call Center provides significant advantages in automation, batch, and personalizing services, helping clients enhance efficiency and reduce operating costs. Moreover, it has the ability to boost the convenience of the daily operation of the client and improves customer interaction efficiency.

Growing Importance Of Customer Retention

Today, it is a known fact that the cost of high-quality sales leads is increasing in China because of the low accuracy of offline traffic and domestic internet giants’ monopoly of online traffic. Smaller companies are looking to cope with this issue by maximizing retention and ensuring the highest quality of customer service in order to ensure a minimal churn in clientele. With the explosive development of big data, AI, 5G, RPA, and other technologies, software providers like Infobird have a key role to play in helping Chinese businesses retain consumers and reduce marketing related expenditures. Managing private domain traffic via RPA, AI, and other technologies to realize the value of customers throughout their life cycle has become the key to improving modern customer relationships and achieving marketing growth and this is where WeChat Call Center has a critical role to play.

According to the data analysis by CCID, BjNews.com.cn, and eMarketers, the customer acquisition cost in the internet industry of China has increased over ten times from 2010 to 2019. Thus, it is becoming increasingly burdensome for SMBs in China to handle these costs. Infobird’s SaaS offerings are highly cost-effective and start at a pricing as low as $15 per user per month which can be afforded by smaller companies as well. This can help them improve retention and boost revenues. It is worth highlighting that a study from Harvard Business Review by Rob Markey, Director of Bain & Company, found that companies with higher customer satisfaction increase revenues around 2.5 times as fast as their industry peers, highlighting the value of customer management. Infobird should not have a problem selling this new SaaS product given the fact that Chinese companies are gradually focusing on the next stage of marketing, which will require building long-term relationships with customers, enhancing customer life cycle, creating their own private domain traffic, and increasing the customer retention rate.

Final Thoughts

Source: Tradingview

A large part of Infobird’s current valuation can be attributed to the fact that it had a strong dependence on one large banking client for more than half of its revenues. However, things have changed over the past few months. The company has onboarded a string of new big Chinese clients. This new product launch is indicative of the fact that the management intends to get far more aggressive in customer acquisition particularly within industries like consumer goods, retail, and healthcare which have a strong demand for private domain traffic solutions. Since the implementation of Infobird’s standardized SaaS strategy, it has become a whole new company altogether. The $3 per share price tag does not justify the future potential of this SaaS player nor does the 5.3x price-to-sales multiple. We believe that Infobird could go into double-digits in th near future and is a prospective multi-bagger investment.

Disclaimer

No Positions

Disclaimer

This website is a wholly owned subsidiary of SCD Media, LLC, herein referred to as Smallcaps Daily. Our publications are a commercial advertisement and are for general information purposes ONLY. We are engaged in the business of marketing and advertising companies for monetary compensation. We may receive compensation for this article on a PPC basis as an affiliate. Never invest in any stock featured on our site or emails unless you can afford to lose your entire investment. The disclaimer is to be read and fully understood before using our services, joining our site or our email/blog list as well as any social networking platforms we may use. PLEASE NOTE WELL: Smallcaps Daily and its employees are not a Registered Investment Advisor, Broker Dealer or a member of any association for other research providers in any jurisdiction whatsoever.Release of Liability: Through use of this website viewing or using you agree to hold Smallcaps Daily, its operators owners and employees harmless and to completely release them from any and all liability due to any and all loss (monetary or otherwise), damage (monetary or otherwise), or injury (monetary or otherwise) that you may incur. The information contained herein is based on sources which we believe to be reliable but is not guaranteed by us as being accurate and does not purport to be a complete statement or summary of the available data. Smallcaps Daily encourages readers and investors to supplement the information in these reports with independent research and other professional advice. All information on featured companies is provided by the companies profiled, or is available from public sources and Smallcaps Daily makes no representations, warranties or guarantees as to the accuracy or completeness of the disclosure by the profiled companies. None of the materials or advertisements herein constitute offers or solicitations to purchase or sell securities of the companies profiled herein and any decision to invest in any such company or other financial decisions should not be made based upon the information provided herein. Instead Smallcaps Daily strongly urges you conduct a complete and independent investigation of the respective companies and consideration of all pertinent risks. Readers are advised to review SEC periodic reports: Forms 10-Q, 10K, Form 8-K, insider reports, Forms 3, 4, 5 Schedule 13D. Smallcaps Daily is compliant with the Can Spam Act of 2003. Salesparq, LLC does not offer such advice or analysis, and Smallcaps Daily further urges you to consult your own independent tax, business, financial and investment advisors. Investing in micro-cap and growth securities is highly speculative and carries and extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results.In preparing this publication, Smallcaps Daily, has relied upon information supplied by its customers, publicly available information and press releases which it believes to be reliable; however, such reliability cannot be guaranteed. Investors should not rely on the information contained in this website. Rather, investors should use the information contained in this website as a starting point for doing additional independent research on the featured companies. Smallcaps Daily has not been compensated for this article. The advertisements in this website are believed to be reliable, however, Smallcaps Daily and its owners, affiliates, subsidiaries, officers, directors, representatives and agents disclaim any liability as to the completeness or accuracy of the information contained in any advertisement and for any omissions of materials facts from such advertisement. Smallcaps Daily is not responsible for any claims made by the companies advertised herein, nor is Smallcaps Daily responsible for any other promotional firm, its program or its structure. Smallcaps Daily is not affiliated with any exchange, electronic quotation system, the Securities Exchange Commission or FINRA.
Show More

Related Articles

Trending Tickers

WISH
$9.18
27.72%
WISH
$9.18
27.72%
WISH
$9.18
27.72%
Back to top button