New You, Inc. Merges with ST Brands to Create Holding Company for Global Cannabis-Related Products and Services

Result will be a platform to
acquire, finance, and grow synergistic CBD operations and sales

Carlsbad, CA – (NewMediaWire) – May 12, 2021 – New You, Inc. (OTCQB: NWYU) today announced, as disclosed in an
8-K dated May 7, entry into an exchange agreement with ST Brands, Inc.,
to expand into a holding company of assets that create, develop, market, and
sell unique and proprietary cannabidiol (“CBD”) products and services to
various segments of the global consumer market.

On May 6, 2021, ST Brands’ principal
Jason Frankovich was appointed to serve as the new Executive Chairman of the
Board.

Ray Grimm will continue as our CEO and
New You, Inc. will be the first operating entity to receive the benefits of the
strategic resources.

“ST Brands brings years of
cannabidiol-related product development expertise along with the capital
resources necessary to capitalize on surging global demand for new and
optimized CBD products,” stated Mr. Grimm. “We are in advanced
discussions to acquire several entities that lead their respective fields with
the intention of applying our skills and networks to accelerating their
top-line growth and improving profitability.”

Mr. Frankovich, age 46, is our new
Executive Chairman of the Board of Directors. Since 2012, Mr. Frankovich has
served as Founder and principal executive of ST Biosciences, a holding company
for cannabis-related companies, where he oversees operations and business
development. From 2008 – 2013, he served as partner and trade finance
coordinator at the Atlas Investments group, where he specialized in project
management of commercial real estate and multi-family investment portfolios.
From 2012-2015, he served as partner in New York City-based Hard Beverages and
Jetset in New York, a lifestyle beverage company. Previously, he served as Head
of Commercial Banking for Concord Bankers and as Marketing Special Assistant at
Ameriquest Mortgage Bankers.

About New You, Inc.:

New You, Inc. is a publicly-traded
company (NWYU) that currently holds one subsidiary, NEWYOU LLC, a leading
marketer and distributor of premium CBD products founded by CEO Ray Grimm Jr. A
visionary entrepreneur and wellness industry pioneer, Grimm has founded six
health and wellness companies growing three of them to over $50 million in
sales in their first five years. New You, Inc. management will be focused on strategies
to diversify revenue streams and develop new business models in the months
ahead to determine which brands and/or products should be added.

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reflected in our forward-looking statements are reasonable, although we cannot
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other future events. These statements are based on management’s current
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statements due to numerous factors, including risks related to our ability to
raise additional capital, liquidity, revenue growth, operating results,
industry, regulations, technology and products, any of which could cause us to
not achieve some or all of our goals, or cause our previously reported actual
results and performance to change or differ from future results, performance,
or achievements, including those expressed or implied by such forward-looking
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made as of the date of this press release, and we undertake no obligation to
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circumstances that may arise after the date of this press release, unless
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Contact:

info@stbrandsinternational.com