NFL PLAY 60 Fitness Break broadcast delivers movement minutes in advance of Super Bowl LVIII
(NewMediaWire) – February 05, 2024 – DALLAS — The American Heart Association and the National Football League (NFL), in collaboration with its 32 NFL clubs, are challenging kids to get moving and PLAY 60 in advance of Super Bowl LVIII with the latest installment of the NFL PLAY 60 Fitness Break broadcast series. On Thursday, February 8 at 1 p.m. ET/ 12 p.m. CT/ 10 a.m. PT the Association and the NFL will deliver an action packed, 15-minute synchronous broadcast to help students add movement to their day leading up to the big game along with help from the Las Vegas Raiders, New York Giants, Kansas City Chiefs and the San Francisco 49ers. Advanced registration by parents, teachers or school administrators for the broadcasts is required.
Rooted in American Heart Association science, the Fitness Break broadcast helps students learn more about how physical activity supports their overall wellness. This Fitness Break will help students understand how the combination of good nutrition and physical activity powers their body and helps them grow and be healthy. In addition to the physical exercises, the three national grant winners of NFL PLAY 60 Movement Moment Matchups, a weekly series that encourages kids to be active by matching up NFL teams demonstrating their favorite exercises, will be announced. Each winning school will receive a $1,000 NFL PLAY 60 grant to use for physical activity equipment.
“For a century meeting kids where they are on a path of lifelong health and wellness is a core value of the American Heart Association and we are excited to continue that work in our next century which begins this year,” said American Heart Association Chief Executive Officer Nancy Brown. “Partnering with the NFL through NFL PLAY 60 brings innovative and engaging ways to inspire kids to get active, supporting both mental and physical health, as they learn and develop skills that can lead to a longer, healthier life.”
The NFL PLAY 60 initiative helps children develop healthy habits for a better chance of a healthy adulthood. The program encourages kids to get a minimum of 60 minutes of vigorous physical activity each day to meet the U.S. Department of Health and Human Services’ 2018 Physical Activity Guidelines for Americans[1]. Reducing sedentary behavior and increasing physical activity are key to immediate and long-term health for children.
This is the second broadcast of the school year. The NFL PLAY 60 Fitness Break Kickoff broadcast was held in September and the NFL Draft Fitness Break will take place April 25 at 1 p.m. ET/ 12 p.m. CT/ 10 a.m. PT.
“As the world turns its attention to Super Bowl LVIII in Las Vegas, we are proud to once again partner with the American Heart Association to leverage the NFL’s platform in spreading the message to kids about the importance of developing healthy habits,” said NFL Senior Vice President of Social Responsibility Anna Isaacson. “Physical activity is crucial for maintaining a healthy lifestyle, and the NFL PLAY 60 fitness break continues to be a fun and engaging way to inspire youth to get moving before the big game.”
In addition to the NFL PLAY 60 Super Bowl Fitness Break, the NFL and the American Heart Association will host 150 students from Kenneth Divich Elementary School in Las Vegas to attend the NFL PLAY 60 Kids Day at the Super Bowl Experience on Wednesday, February 7. Students will have the opportunity to participate in various football themed skills and drills.
More NFL PLAY 60 resources include the NFL PLAY 60 Exercise Library, where students and teachers can access on-demand exercises digitally from the 32 NFL teams. Lastly, the free NFL PLAY 60 app, (available on iOS and Android), allows users to select their favorite team and control personalized avatars onscreen with their own physical movement. Users can create custom workouts and earn special PLAY points and unlock exciting NFL gear for on-screen NFL PLAY 60 avatars.
The NFL and the American Heart Association have teamed up since 2006 to inspire kids through fun and engaging ways to get physically active for at least 60 minutes a day. The impact of physical activity on overall mental and physical wellness is essential to help children grow to reach their full potential. Information on NFL PLAY 60 resources can be found online at heart.org/NFLPLAY60.
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About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for a century. During 2024 – our Centennial year – we celebrate our rich 100-year history and accomplishments. As we forge ahead into our second century of bold discovery and impact our vision is to advance health and hope for everyone, everywhere. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.
About NFL PLAY 60
NFL PLAY 60 is the League’s national youth health and wellness platform. In its 17th season, the initiative empowers millions of youth to get physically active for at least 60 minutes a day and provides support for programs and resources so that kids everywhere can lead a healthy lifestyle. Alongside the NFL’s 32 NFL clubs and partners, the PLAY 60 movement will continue to serve and motivate the next generation of youth to get active and PLAY 60. For more information, visit NFL.com/PLAY60.
For Media Inquiries:
American Heart Association: Linzy Cotaya:
National Football League: Ian Martin, Ian.Martin@nfl.com
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
