OTC: ILUS Appoints Marketing Director to Lead Ongoing Global Marketing and Communications Strategy
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NEW YORK – 
(NewMediaWire) – April 7, 2021 – ILUS International Inc (OTC: ILUS):
ILUS is a M&A company focused on acquiring and developing technology-based
companies globally. ILUS has already completed 2 acquisitions in the first
quarter of 2021 and is on track to complete and announce at least two more
acquisitions in the second quarter. With each acquisition rapidly increasing ILUS
International’s growth trajectory, the company is building a Marketing
Department that will integrate the acquired company brands, communicate the
vision and technological capability of each company and also provide continued
quality interaction with ILUS Shareholders.
With extensive experience
gained at leading building materials and construction companies with
manufacturing facilities in the USA and established entities across the Gulf
Region, ILUS has appointed results orientated and driven marketing expert,
Dejana Radonjic as its new Marketing Director.
ILUS CEO, Nick Link, said,
“Dejana’s successful track record in branding and marketing of the products at
her previous companies, alongside the key role she has played in their growth,
made her a perfect fit for our Group. We are excited to announce that Dejana
has joined us and I have no doubt that she will be an immense asset to our
growing team.”
Dejana’s focus will be on the
implementation of innovative marketing and branding ideas to promote the
products in line with the vision of ILUS. She will also lead the public
engagement strategy for ILUS across a wide range of platforms where she is
aiming to highlight the market success of ILUS’ products. Dejana will also be
updating the look and feel of our existing communication channels whilst
creating new channels that will maximize brand awareness for both customers and
shareholders.
Furthermore, Dejana will be in
charge of building an outstanding International Marketing Team which will be
focusing on perfecting every marketing detail, from brochures and packaging
right through to Social Media, driving ILUS to become the global leader in its
sector.
In order to up-list to NASDAQ,
which is the company’s medium-term goal, ILUS needs to strengthen its marketing
foundations, increase its Web presence, improve its exposure on existing Social
Media platforms and create channels on platforms such as TikTok, Discord and
many others in order to reach a wider audience.
Within the company’s broader
strategy, each brand and product have a very specific and individualized
marketing approach in order to penetrate their specific vertical markets and
gain traction in their respective geographical regions.
ILUS Director, John-Paul
Backwell, who brings nearly 25 years of International Sales and Marketing
experience to the ILUS Management Team, said, “From a sales perspective, Dejana
and her International Marketing Team will no-doubt play a key role in
delivering specific marketing materials and tools which will assist the
International Sales Teams within the ILUS group to deliver on their sales
quotas. The disruptive technology owned and sold by the ILUS group of companies
is already present in 63 countries and it will continue to be a priority for
the Marketing Team to create and grow the demand for ILUS’ products whilst
supporting the regional distributors with their marketing needs.”
As ILUS strengthens its
Marketing Team, its International Sales Team continues to be hard at work
growing the Sales Pipeline, conducting demonstrations and expanding its
International Distribution Network. In addition to the recently announced
appointment of the largest fire safety and vehicle distributors in India and
Saudi Arabia, the company has also recently appointed two new distributors in
the United Kingdom, one being a large maritime and aviation agent and the other
being a large agent for disaster recovery equipment. Both new distributors will
be focusing on the sale of specific ILUS products into their existing
customers.
With ever growing interest in
ILUS’ E-Raptor Electric Utility Vehicle, the company is now close to appointing
distributors and dealers across the UK and Europe. The demand for distribution
rights for this vehicle has been overwhelming and the Sales Team has therefore
been in a strong position to set and negotiate higher sales targets with
potential distributors and dealers, ensuring that a strong and focused dealer
network will be in place by the end of the second quarter of 2021. The
Certification process for the E-Raptor EV in the USA will also begin in the
second quarter with discussions already underway with a potential USA
distributor for the vehicle. The ILUS Marketing Team is already well underway
with the updating of marketing materials to support the distributors as they
work with the sales team to engage customers in their respective regions.
As the demand for ILUS products
in India continues to increase, the company has confirmed today that it will be
opening a sales and support office in India. Products such as FireBug’s BacPac
and MistMax as well as the E-Raptor EV, are gaining significant traction in
India, which notably has the third highest carbon dioxide emissions in the
world, is the world’s second most populated country and fifth largest economy –
all factors which are driving the increased demand for ILUS’ products in the
country. The office in India is another exciting development on the ILUS
roadmap, adding to the recent announcement of the new facility to be opened in
Saudi Arabia.
From Monday, ILUS will be
rolling out a product awareness campaign for its shareholders, allowing them to
familiarize themselves with each product, its benefits, existing customers and
market potential. Further on into next week, the ILUS Sales Team will provide
an update on its routes to market internationally, distributor progress, new
customers and further exciting product developments.
The ILUS Team continues to
working tirelessly to deliver on its strategy as quickly and efficiently as
possible.
For further information on the
companies please see their communication channels
website: https://ilus-group.com
Twitter : OTC_ILUS
Contact:
Investor Relations
Email: IR@ilus-group.com
Source: ILUS
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