Splash Beverage Group Expands AB ONE Agreement to Include AB ONE SoCal as TapouT is Launched in Southern California Walmart Stores Distribution Region Covers Population of More Than 20 Million

Fort Lauderdale, Florida, March 14, 2022 — Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced the expansion of its existing agreement with AB ONE to include AB ONE SoCal.  Southern California is AB ONE’s largest single market in the US and covers an area with a population of more than 20 million through national chains that include Walmart, Kroger, Albertsons and Winco Foods.

Robert Nistico, CEO of Splash Beverage Group’s commented, “As we add a new dimension to our existing relationship with AB ONE with this strategic launch of AB ONE SoCal, it’s important the market understands the significance of these announcements which is, product availability and revenue. There are two “paths to revenue” for Splash (and most beverage companies) … either adding distributors or selling direct to retail chains.  In this case, AB ONE is our customer.  We sell to them and that initiates the very quick AR cycle for Splash.  “DSD” (direct store delivery) distributors like this send us a purchase order, we immediately ship the product from our warehouses, and they pay us, it’s that simple. 

“Their job is to deliver to retail and put it on the shelf.  Of course, we help by providing retail key chain authorizations such as Walmart for example.  The incredible string of distribution agreements we have secured since mid-January launches a revenue stream for Splash in this vital distribution network.”

Nistico continued, “AB ONE SoCal services more than 15,000 accounts and covers one of the most populous regions of the country.  These regions include Central LA, Pomona, Beach Cities, Sylmar and San Diego, and customers will see our three top brands, TapouT Performance, Copa Di Vino and Pulpoloco Sangria featured prominently throughout.  Included as well within this distribution network are more than 45 Walmart locations where TapouT will now be sold.  We couldn’t be more exited at this next stage of our rapidly evolving business.”

AB ONE is the wholly owned distribution network of Anheuser-Busch. AB ONE sells and delivers a robust portfolio of beer, spirits, wine and nonalcoholic beverages serving approximately 50,000 accounts in 10 Divisions across the states including California, Massachusetts, New York, Ohio, Oklahoma, Oregon and Washington.Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev

About Splash Beverage Group, Inc.

Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. 

For more information visit:

www.SplashBeverageGroup.com
www.copadivino.com
www.drinksalttequila.com
www.pulpo-loco.com
www.tapoutdrinks.com

Forward-Looking Statement

This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

Contact Information:

Splash Beverage Group
Info@SplashBeverageGroup.com
954-745-5815

Investor Information:

TraDigital IR
John McNamara
Email: john@tradigitalir.com
Phone: (917) 658-2602