Renowned Hollywood Agent Alan Morell Appointed to Board of FinTech SoMo Financial Group by CEO Matthew Smith as Senior Advisor Strategic Partnerships

Mr. Morell previously served as a Key Advisor to the Board of Cybrswype on strategy positioning with Bee.Mobile, but recently has assisted Matthew Smith and his team with AON IP /CPI Elite Program/ for a seven-figure funding round

BEVERLY HILLS, CA – (NewMediaWire) – May 23, 2023 – ANNOUNCED TODAY: Matthew Smith announced today the appointment of renowned Hollywood Agent, Alan Morell, to the Board of Directors of SoMo Financial Group LLC, a Matt Smith Company. In his new role, Mr. Morell, with his previous insight and experience from Cybrswype, a text-based payments platform for retail and online merchants, led by Matthew Smith, will be focusing on Asset Financing, Private Equity, Licensing of New Business Opportunities, and Strategic Partnerships as SoMo accelerates into banking related services and a De Novo banking charter.

Mr. Morell currently serves as Chairman and CEO of THE CREATIVE MANAGEMENT PARTNERS: Creative Management Partners LLC, Beverly Hills, CA, with Partners Worldwide serving New York, Toronto, London, Miami, and Chiangmai in the disciplines of Business Affairs; Literary & Broadcast, TV/Film Packaging, Commercial Rights, Licensing; Consulting, Sponsorships, Medical and FinTech Media Messaging, Media Positioning, and Leveraging Intellectual Property (IP).

Previously, Mr. Morell served as a Key Advisor to the Board of Cybrswype on strategy positioning with Bee.Mobile, but recently has assisted Matthew Smith and SoMo with AON IP /CPI Elite Program/ for a seven-figure funding round.

Matthew Smith, CEO of SoMo Financial Group, said: “I am very pleased and honored to announce that Alan Morell, Chairman and CEO of THE CREATIVE MANAGEMENT AGENCY: Creative Management Partners LLC, has accepted our company’s invitation to be on the Board of Directors of SoMo Financial Group. For the past three years, Alan has advised Matt Smith Companies, and in particular, Cybrswype’s endeavors within the FinTech sector, taking a personal role in our strategy. We are excited about SoMo, and its future with Alan’s guidance as we enter the banking sector and focus on widening access to previously exclusive banking products, services, and features typically only accessible for the elite and wealthy,” said Matthew Smith.

Alan Morell added: “Matthew Smith is an extremely impressive visionary; very intelligent with an incredible work ethic, only in his 20s. I knew Matt was destined to be a Fortune 500 CEO and carry his family’s business acumen legacy from media into Fintech and banking. My Senior Advisory role is to orchestrate, advise, and advance Matt with our Agency A-list worldwide Business and Licensing relationships and financial assets, complementing Matt and the Board’s strategy for the eventual positioning and scaling exit of SoMo.”

About SoMo SoMo Financial Group: “SoMo”, short for social mobility, represents the future of financial empowerment in the United States. Moving beyond traditional banks and fintech advisory, auto-savings, or automated investment firms, SoMo aims to level the playing field by offering a new type of banking experience that combines traditional, modern, and common-sense banking, specifically catering to the burdened yet vital middle class demographic. Built by the generations of today for the generations of tomorrow, SoMo commits to three promises: 1) Wider access to safe, high-yield products previously exclusive to the elite and wealthy; 2) Essential money management “tricks of the trade”, typically shared by and between exclusive circles, to level up your financial decision-making; and 3) A safety net for customers who need support during life’s unexpected circumstances. This summer, SoMo will launch two flagship products – a safe, high-yield account with interest and payouts typically available only to the elite and wealthy, and a cost-sharing initiative for specific unexpected life expenses. When we say, “level the playing field”, SoMo’s goal is to aggregate the resources and needs of the middle class, enabling burden sharing, financial growth, and collective strength. With SoMo, you’ll be part of a company, a bank, that is by you, for you, and with you every step of the way. “If we can reduce the level of stress and anxiety around your finances, we consider that a win,” said Matthew Smith, CEO of SoMo Financial Group.

About Alan Morell:

Mr. Alan Morell, Chairman and CEO, THE CREATIVE MANAGEMENT AGENCY: Creative Management Partners LLC, has over four decades of global experience in the successful development and management of talent, literary, TV and film packaging, Licensing, commercial rights, corporate consulting, media positioning and intellectual property (IP) rights. Mr. Morell is one of the few in the sports, entertainment and the arts industries who has represented and managed clients that have won the prestigious awards: Grammy; Tony; Oscar; Clio, Emmy, ESPY, Espy, Victors and Best Selling Authors.

Mr. Morell began his career with International Management Group (IMG), where he served in a variety of executive offices including Corporate Vice President, (Executive of Talent, Commercial Rights, TV Packaging, Marquee Hospitality and Mergers & Acquisitions for Eastern and Western Hemispheres) serving corporate disciplines of global synergy within IMG diverse profit centers (International Management Inc.; International Merchandising Corp; Fashion Art Licensing; Trans World International).

Mr. Morell currently serves as Chairman and CEO of THE CREATIVE MANAGEMENT AGENCY, Creative Management Partners LLC a full service agency.

In addition to associations with virtually every major television broadcast news and programming networks in Corporate, Scripted and Unscripted (e.g. Disney ABC; Viacom CBS; Comcast NBC Universal, Time-Warner, HBO, Showtime, News America FOX, ESPN, Bravo, NatGEO, A&E, E, Pivot, Meredith Video Studios, OWN, LifeTime, MSNBC, CNBC, Discovery Communications, Time Inc., Coca Cola Entertainment, PepsiCo Entertainment, Google Inc); Mr. Morell has significant relationships in publishing and legitimate stage, foreign and domestic investment groups. In publishing, Mr. Morell’s client authors “works”, many of which are NY Times Best Selling Authors, have been bided out e.g. Publishers and his client Books to Film and Television; HarperCollins; Hachette, St. Martins Press, Grand Central, Hay House, Simon & Schuster, Penguin Random House, William Morrow, Macmillan, Harmony Crown, J. Boylston & Company, HBG USA,  et. al.

Throughout his career, Mr. Morell created and/or managed more than 3,700 campaigns for talent and events globally within the disciplines of Sports (including the management of the “Legends and Masters of Tennis”, which involved careers and campaigns of Rod Laver, Ken Rosewall, Bjorn Borg, John Newcombe, Illie Nastase, Bobby Riggs and Billie Jean King; “Masters of Hockey” with Phil Esposito and Bobby Orr; “Stars on Ice” with Scott Hamilton; “World Series of Golf” with Arnold Palmer); Entertainment (including management of the campaigns of Liberace, Henny Youngman, “Jilly Rizzo’s Rat Pack Tour” featuring Frank Sinatra, & Dean Martin), Pro-Celebrity campaigns with Charlton Heston, Gene Wilder, Gene Hackman and the Arts (including the management of campaigns for Bill Cosby, Bobby Short, opera “Aida”, “Madame Butterfly” and the London Symphony Orchestra); Gaming campaigns for Riviera, Bellagio, The Mirage, Flamingo, Las Vegas Hilton, Trump Atlantic City, Monte Carlo S. B. M. Hotels, Casinos.

Mr. Morell served as the Executive Producer, hired by the Vatican DOB for the Visit of Pope John Paul II to New York. Mr. Morell was engaged by Jay Coleman, for Commercial Representation of “The Rolling Stones 50th Anniversary Tour” and Literary Agent for musical Artist Arnel Pineda, lead singer of JOURNEY. Served as Commercial Sponsorship Advisor to President Ronald Reagan and President Bill Clinton inaugurals. As Director and Chief Executive Officer of CatalystOne, Inc. (software company), was responsible for that company’s sale of software to the United States Olympic Committee (USOC) for the USVA sector.

At THE CREATIVE MANAGEMENT AGENCY: Creative Management Partners, Mr. Morell’s client list ranges from select individuals in Literary; Broadcast; Sports, Entertainment, the Arts, to Global Corporations. Mr. Morell is the leading Agent with Doctors in Literary and Broadcast, Fortune 500 Company’s e.g. Bob Arnot MD: “Aztec Diet” Harper Collins NY Times Best Seller; NBC; Campaigns: Google Health, General Mills, Pfizer; John Whyte MD: “Is this Normal” by Rodale Press”; Discovery Communications; Campaigns: Johnson & Johnson; Lily); Vijay Vad MD: “Stop Pain” Hay House; Eric Fisher PhD: “Eddie and the Emoticons”; CNN; Jingdaun Yang MD: “Facing East” Designer Norma Kamali, HarperCollins,; Christine Dumas Phd: “Today Show”; Giovanni Campaniele, MD “Sicilian Diet”; (CNN); Julio Gallo MD: Dr. Gallo & Co.

Robert Lufkin MD, “Lies I Taught in Medical School; Stephen Sideroff MD “The Nine Pillars of Resilience and Success”; Frogwater Media The Sainted by Michael Medico J. Boylston & Company. In literary, (books to TV and Film Packaging, as well as Shopping Channels for commercial products).

In the corporate sector, Mr. Morell consulting corporate relationships (include advising start up small cap CEO and Board of Directors, incubation companies for exit to Fortune 500 companies via strategic partnerships, bid-out, mergers and buy out strategy) e.g. Matt Smith Companies, Bee.Mobile, Rice Capital Initiatives, The 24 Hour Real Estate Network; NETCAST; Pfizer, Premier Model Management, Premier Mission UK, D’Alessio Law Group, EB5 Studio, Chambers Bros. Ent. LLC; Integrated Cancer Centers of America; New Cells Sciences; ProGena Cell, ICCofA, Five Points Cancer Centers, Titanic Deck Chair Company of Nantucket; Scientia II, GrossCap, PepsiCo, General Mills, NBC, AON IP / CPI Venture Capital; HUSH Aerospace, Cybrswype, Financial Processing, Holographic Amusements LLC and Google.

Mr. Morell represents fiction and non-fiction Authors works to Publishers and for Film and Television Networks e.g. “Aztec Diet” by Dr. Bob Arnot, Harper Collins; New York Times Best Seller; Alan Trustman, “The Thomas Crown Affair” “Bullitt” and They Call Me Mr. Tibbs!; “Judas” “His Brother Keeps Her; Chasing The Ghost: The Life and Times of Charles The Ghost Kennedy by Bill Malinowski.; “Escape From Plauen” by Renate Stoever iBooks to Solaris Entertainment for film; “Frankie Avalon Italian Family Cook Book” by Frankie Avalon, St. Martins Press; Clio Award winning Producer, Director Richard D’Alessio for projects with Micromax Canvas Turbo with Hugh Jackman; “Jerry Seinfeld for American Express”; Jay Leno’s Garage”; “God and Man on Wall Street” by CNBC Craig Columbus Brick Tower Press; “Man on the Eat” with Chef Michael Love, Frogwater Media, Zodiak for Food Network; Emmy Award Producer Mike Morris “Dinners Drive’In’s and Dives’ Food Network; Emmy nominated actor Thaao Penghlis, “Day of Our Lives” NBC; “Stop Pain” by Dr. Vijay Vad, Hay House Publisher; PBS Pledge Special; “Hazel’s Masquerade” by Sarah Trautvetter, Milk and Cookies Publisher; “Is This Normal” by Dr. John Whyte, Rodale Publisher, Discovery Channel; “Salvage Chef” by Chef Michael Love, Skyhorse Publishing;; “The Art of Empowered Parenting”; Eric Fisher, PhD, CNN “Tower of Thieves” AIG by Andrew Spencer, J. Boylston & Company; “Bear Trap” Fall of Bear Sterns by Andrew Spencer, Brick Tower Press; “The Greek Diet” by Maria Loi and Sarah Tolland, William Morrow; “Finding the SuperModel in You by Claudia Mason, Skyhorse Publishing; “U-Boats in the Bahamas and Turks & Caicos” by Eric T. Wiberg, Brick Tower Press; “Eddie and the Emoticons” by Eric Fisher PhD, Milk and Cookies “Being Uncle Charlie”, Bobby Deasy Story: Random House; “Seducing Celebrities One Meal at a time” by Thaao Penghlis Brick Tower Press; “U. S. Immigration A-Z” by Lorraine  D’Alessio Esq, IBooks; “Lose Your Heart, Not Your Mind: The Smart Women’s Guide to Marriage by Aliette H. Carolan, Esq.; “Read…Set..Risk!” by Daniella Levitt, J. Boylston & Co.; “Drink Right” by Dr. Bob Arnot, HarperCollins William Morrow; “The Oxygen Plan” by Eric Lucas iBOOKS; “Exposing the Wall Street Boys’ Club” by James Goldberg, with Danny Espinosa, Esq.; ”Chefs Run Wild”, Frogwater Media Inc,Tim Troke, IMG Distribution, NatGeo; “Escape From Plauen” optioned for film Solaris Entertainment; “she effin hates me” by Scarlett Savage, Skyhorse Publishing, Optioned for Legitimate theatre. “Osceola’s Revenge”: Phenomena of Indian Gaming by Gary Green. Gemini Award nominated and Primetime Emmy Award nominated voice performer Dwayne Hill: “Cat” in the PBS anchored “Peg + Cat”. “Venus Prime” rights held J. Boylston and Company Option to Purchase to Low Spark Films; ”The Secret”: The Treasure Hunt Motion Picture TV Media Rights held by iBooks to Claxson Interactive Group.; Venus Prime sold to Claxson Lifestyle Holdings LLC.

Mr. Morell has a rich history with Broadway, where he served as the Executive Producer of the Broadway shows “The Boys Next Door” and “I Never Sang For My Father”, as well as the commercial rights agent for “The Buddy Holly Story”, “Into the Woods”, “M. Butterfly” and “Meet Me In St. Louis”. Mr. Morell was the first executive to bring naming rights to the Great White Way, with the branding and sponsorship of Philip Morris International.

Mr. Morell supports the humanitarian efforts of Darfur; Clinton Foundation, Haiti Relief; Sconset Trust; MSPCA; served on the Board of Leadership for Mass General Hospital and is a graduate of the University of Florida. Mr. Morell’s book “Social Media: Rebranding Outside the Clutter 2.0” (working title) will be released in fall 2024 by iBooks.

Business Sites:

CybrSwype: Home Page

SoMo Launch Waitlist

Contact Information: 




Direct Dial: 508-292-7900

9440 Santa Monica Blvd. Suite 301

Beverly Hills, Ca. 90210

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