SmallCapsDaily Sits Down with Hanryu Holdings, Inc. CEO, Chang Hyuk Kang…
Chang Hyuk Kang – CEO of Hanryu Holdings, Inc.
In October 2021, Chang Hyuk Kang assumed the role of CEO at Hanryu Holdings, Inc., marking the beginning of a new chapter in his accomplished career. With a solid educational background that includes a degree from Dankook University and a Master's in Tax Law from Korea University, Kang's expertise is rooted in a deep understanding of both financial and legal nuances. His professional journey has been characterized by a diverse array of roles, from serving as the Director of Tax at Home & Out Tax Corporation to Registered Executive at Hanryu Times Co., Ltd. This diverse array of experiences reflects his commitment to driving innovation at the crossroads of finance and media, cementing his position as a forward-thinking leader in these converging industries.
Full Interview:
What are the core offerings from Hanryu Holdings and its flagship app, FANTOO?
Hanryu Holdings stands at the intersection of cutting-edge technology and the world of K-Culture fandom. FANTOO, launched in May 2021, brings fans together with common interests, fostering interactions within fandoms through content sharing, discussions, and a variety of channels. Users can stay connected with their fandom communities, breaking down language barriers and creating an immersive experience. Its ethos centers around values of joy, freedom, and belonging that resonate with its users.
How does FANTOO differ from traditional fan club platforms?
FANTOO is about creating a unified space for all types of fandoms, not just artist promotion. Our platform allows fans to connect, communicate, and engage with each other, fostering a sense of community around shared interests.
FANTOO offers a distinct user experience by breaking down language barriers and fostering communication among fans regardless of linguistic differences. The platform's creating studio empowers users to generate their own content, and its reward system converts user activities into valuable rewards, incentivizing engagement. For brands, FANTOO provides highly curated advertising products that encourage engagement and sales conversion, enhancing user-brand interactions.
Can you provide insights into your user demographics?
A significant portion of our user base is from countries like the Philippines, Thailand, Indonesia, and Vietnam, where K-culture has a strong influence. These young populations are particularly enthusiastic about K-pop, K-dramas, and related content.
How are you planning to expand into the United States?
We intend to focus on user acquisition in the United States, aiming to attract more fans and increase our reach. We believe that offering a unique space for fandoms will resonate with audiences and Hanryu contents with good quality globally, including the U.S
Could you explain your revenue generation strategies?
We have multiple revenue streams. Advertising is one, and we're exploring subscription models for exclusive content. Additionally, we enable transactions between users, allowing them to sell products or content within the platform, and we sell our own contents and digital and physical products to users also.
How do artists benefit from FANTOO?
Artists can create their own fan clubs or accounts to promote their work and connect with fans. They can leverage FANTOO's platform to interact with their audience and build their fan base. For instance, artists can create a voting event to give FANiT(Voting right) for users. Such a voting event encourages the fair competition by cheering and attracting their artist more. In addition, users can also give the advertisement to their artist as the birthday gift at FANTOO. FANTOO support such users activities, and many artists and global users love such FANTOO support.
What sets FANTOO apart in a competitive landscape?
Our primary focus is on providing an engaging environment for users rather than acquiring exclusive content. We believe that facilitating connections and creativity among users naturally leads to a thriving platform. On another platform, users’ activities are usually controlled by artists’ company, but users can do anything at FANTOO without such unneeded controls. Users can make PR and create Fandom globally for their artists. FANTOO provides their services without language barriers, and FANTOO can create more concrete fandum for artists globally.
What's your vision for FANTOO’s future?
Our immediate goal is to continue growing and improving our platform's user experience. As we expand our user base, we may explore additional features and services to enhance the overall fandom experience. Specifically, we would like to make global people interested in Hanryu culture, but not only K-POP. We believe that we will do so not only by digital show contents but also by game, soundtrack, and retail items. We will also create a fair and clear echosystem by sharing the fair value for every digital content.
What has been FANTOO's growth trajectory since its launch?
The core of FANTOO is Fandum. Fandum activities have the power to make a fan do something for their artist voluntarily, so FANTOO’s power comes from these Fandum activities.
FANTOO has achieved remarkable growth, surpassing 26.6 million registered users and ~1.5 million active monthly users as of March 2023, within just 24 months of launch. Its success is underscored by raising ~$53 million to date, reflecting its rapid ascent in the K-Culture fandom space.
How does FANTOO plan to monetize its platform and achieve revenue growth?
FANTOO's revenue growth strategy has evolved over time. In 2022, it generated $889,045 in revenue from marketing service and product sales by Hanryu Times and K-Commerce. The company focused on user base growth in 2022 and Q1 '23, with the launch of an upgraded FANTOO. Monetization streams were activated in Q2 '23, with plans to generate revenue from advertisement sales in Q2 2023 and from user creations and transaction fees in Q4 2023. Mid-term opportunities include revenue from News Agency, Enterprise Resources Planning, and Entertainment Agency.
In conclusion, how does FANTOO encapsulate its mission and goals?
FANTOO's mission is to create an all-inclusive global playground for fans, allowing them to consume, create, and be rewarded for their fandom within the FANTOO platform. By connecting users with shared interests and providing innovative ways to engage and interact, FANTOO embodies a vision of unity, joy, and freedom, redefining the way fans experience and celebrate their passions in the world of K-Culture as well as other Fandoms. There will be FANTOO wherever Fandom is exists.Small Caps Daily Sits Down with Hanryu Holdings, Inc. CEO, Chang Hyuk Kang…
Chang Hyuk Kang – CEO of Hanryu Holdings, Inc.📷
In October 2021, Chang Hyuk Kang assumed the role of CEO at Hanryu Holdings, Inc., marking the beginning of a new chapter in his accomplished career. With a solid educational background that includes a degree from Dankook University and a Master's in Tax Law from Korea University, Kang's expertise is rooted in a deep understanding of both financial and legal nuances. His professional journey has been characterized by a diverse array of roles, from serving as the Director of Tax at Home & Out Tax Corporation to Registered Executive at Hanryu Times Co., Ltd. This diverse array of experiences reflects his commitment to driving innovation at the crossroads of finance and media, cementing his position as a forward-thinking leader in these converging industries.
Full Interview:
What are the core offerings from Hanryu Holdings and its flagship app, FANTOO?
Hanryu Holdings stands at the intersection of cutting-edge technology and the world of K-Culture fandom. FANTOO, launched in May 2021, brings fans together with common interests, fostering interactions within fandoms through content sharing, discussions, and a variety of channels. Users can stay connected with their fandom communities, breaking down language barriers and creating an immersive experience. Its ethos centers around values of joy, freedom, and belonging that resonate with its users.
How does FANTOO differ from traditional fan club platforms?
FANTOO is about creating a unified space for all types of fandoms, not just artist promotion. Our platform allows fans to connect, communicate, and engage with each other, fostering a sense of community around shared interests.
FANTOO offers a distinct user experience by breaking down language barriers and fostering communication among fans regardless of linguistic differences. The platform's creating studio empowers users to generate their own content, and its reward system converts user activities into valuable rewards, incentivizing engagement. For brands, FANTOO provides highly curated advertising products that encourage engagement and sales conversion, enhancing user-brand interactions.
Can you provide insights into your user demographics?
A significant portion of our user base is from countries like the Philippines, Thailand, Indonesia, and Vietnam, where K-culture has a strong influence. These young populations are particularly enthusiastic about K-pop, K-dramas, and related content.
How are you planning to expand into the United States?
We intend to focus on user acquisition in the United States, aiming to attract more fans and increase our reach. We believe that offering a unique space for fandoms will resonate with audiences and Hanryu contents with good quality globally, including the U.S
Could you explain your revenue generation strategies?
We have multiple revenue streams. Advertising is one, and we're exploring subscription models for exclusive content. Additionally, we enable transactions between users, allowing them to sell products or content within the platform, and we sell our own contents and digital and physical products to users also.
How do artists benefit from FANTOO?
Artists can create their own fan clubs or accounts to promote their work and connect with fans. They can leverage FANTOO's platform to interact with their audience and build their fan base. For instance, artists can create a voting event to give FANiT(Voting right) for users. Such a voting event encourages the fair competition by cheering and attracting their artist more. In addition, users can also give the advertisement to their artist as the birthday gift at FANTOO. FANTOO support such users activities, and many artists and global users love such FANTOO support.
What sets FANTOO apart in a competitive landscape?
Our primary focus is on providing an engaging environment for users rather than acquiring exclusive content. We believe that facilitating connections and creativity among users naturally leads to a thriving platform. On another platform, users’ activities are usually controlled by artists’ company, but users can do anything at FANTOO without such unneeded controls. Users can make PR and create Fandom globally for their artists. FANTOO provides their services without language barriers, and FANTOO can create more concrete fandum for artists globally.
What's your vision for FANTOO’s future?
Our immediate goal is to continue growing and improving our platform's user experience. As we expand our user base, we may explore additional features and services to enhance the overall fandom experience. Specifically, we would like to make global people interested in Hanryu culture, but not only K-POP. We believe that we will do so not only by digital show contents but also by game, soundtrack, and retail items. We will also create a fair and clear echosystem by sharing the fair value for every digital content.
What has been FANTOO's growth trajectory since its launch?
The core of FANTOO is Fandum. Fandum activities have the power to make a fan do something for their artist voluntarily, so FANTOO’s power comes from these Fandum activities.
FANTOO has achieved remarkable growth, surpassing 26.6 million registered users and ~1.5 million active monthly users as of March 2023, within just 24 months of launch. Its success is underscored by raising ~$53 million to date, reflecting its rapid ascent in the K-Culture fandom space.
How does FANTOO plan to monetize its platform and achieve revenue growth?
FANTOO's revenue growth strategy has evolved over time. In 2022, it generated $889,045 in revenue from marketing service and product sales by Hanryu Times and K-Commerce. The company focused on user base growth in 2022 and Q1 '23, with the launch of an upgraded FANTOO. Monetization streams were activated in Q2 '23, with plans to generate revenue from advertisement sales in Q2 2023 and from user creations and transaction fees in Q4 2023. Mid-term opportunities include revenue from News Agency, Enterprise Resources Planning, and Entertainment Agency.
In conclusion, how does FANTOO encapsulate its mission and goals?
FANTOO's mission is to create an all-inclusive global playground for fans, allowing them to consume, create, and be rewarded for their fandom within the FANTOO platform. By connecting users with shared interests and providing innovative ways to engage and interact, FANTOO embodies a vision of unity, joy, and freedom, redefining the way fans experience and celebrate their passions in the world of K-Culture as well as other Fandoms. There will be FANTOO wherever Fandum exists.
Chang Hyuk Kang – CEO of Hanryu Holdings, Inc.
In October 2021, Chang Hyuk Kang assumed the role of CEO at Hanryu Holdings, Inc., marking the beginning of a new chapter in his accomplished career. With a solid educational background that includes a degree from Dankook University and a Master's in Tax Law from Korea University, Kang's expertise is rooted in a deep understanding of both financial and legal nuances. His professional journey has been characterized by a diverse array of roles, from serving as the Director of Tax at Home & Out Tax Corporation to Registered Executive at Hanryu Times Co., Ltd. This diverse array of experiences reflects his commitment to driving innovation at the crossroads of finance and media, cementing his position as a forward-thinking leader in these converging industries.
Full Interview:
What are the core offerings from Hanryu Holdings and its flagship app, FANTOO?
Hanryu Holdings stands at the intersection of cutting-edge technology and the world of K-Culture fandom. FANTOO, launched in May 2021, brings fans together with common interests, fostering interactions within fandoms through content sharing, discussions, and a variety of channels. Users can stay connected with their fandom communities, breaking down language barriers and creating an immersive experience. Its ethos centers around values of joy, freedom, and belonging that resonate with its users.
How does FANTOO differ from traditional fan club platforms?
FANTOO is about creating a unified space for all types of fandoms, not just artist promotion. Our platform allows fans to connect, communicate, and engage with each other, fostering a sense of community around shared interests.
FANTOO offers a distinct user experience by breaking down language barriers and fostering communication among fans regardless of linguistic differences. The platform's creating studio empowers users to generate their own content, and its reward system converts user activities into valuable rewards, incentivizing engagement. For brands, FANTOO provides highly curated advertising products that encourage engagement and sales conversion, enhancing user-brand interactions.
Can you provide insights into your user demographics?
A significant portion of our user base is from countries like the Philippines, Thailand, Indonesia, and Vietnam, where K-culture has a strong influence. These young populations are particularly enthusiastic about K-pop, K-dramas, and related content.
How are you planning to expand into the United States?
We intend to focus on user acquisition in the United States, aiming to attract more fans and increase our reach. We believe that offering a unique space for fandoms will resonate with audiences and Hanryu contents with good quality globally, including the U.S
Could you explain your revenue generation strategies?
We have multiple revenue streams. Advertising is one, and we're exploring subscription models for exclusive content. Additionally, we enable transactions between users, allowing them to sell products or content within the platform, and we sell our own contents and digital and physical products to users also.
How do artists benefit from FANTOO?
Artists can create their own fan clubs or accounts to promote their work and connect with fans. They can leverage FANTOO's platform to interact with their audience and build their fan base. For instance, Artists can create a voting event to give FANiT(Voting right) for users. Such a voting event encourages the fair competition by cheering and attracting their Artist more. In addition, users can also give the advertisement to their Artist as the birthday gift at FANTOO. FANTOO support such users activities, and many Artists and global users love such FANTOO support.
What sets FANTOO apart in a competitive landscape?
Our primary focus is on providing an engaging environment for users rather than acquiring exclusive content. We believe that facilitating connections and creativity among users naturally leads to a thriving platform. At another platform, users’ activities are usually controlled by Artists’ company, but users can do anything at FANTOO without such unneeded controls. Users can make PR and create Fandom globally for their Artists. FANTOO provide their services without language barriers, and FANTOO can create more concrete Fandum for Artists globally.
What's your vision for FANTOO’s future?
Our immediate goal is to continue growing and improving our platform's user experience. As we expand our user base, we may explore additional features and services to enhance the overall fandom experience. Specifically, we would like to make global people interested in Hanryu culture, but not only K-POP. We believe that we will do so not only by digital show contents but also by game, soundtrack, and retail items. Also, we will create the fair and clear echo system by sharing the fair value for every digital contents.
What has been FANTOO's growth trajectory since its launch?
The core of FANTOO is Fandum. Fandum activities has the power to make fan do something for their Artist volunterilly, so FANTOO’s power is from such Fandum activities.
FANTOO has achieved remarkable growth, surpassing 26.6 million registered users and ~1.5 million active monthly users as of March 2023, within just 24 months of launch. Its success is underscored by raising ~$53 million to date, reflecting its rapid ascent in the K-Culture fandom space.
How does FANTOO plan to monetize its platform and achieve revenue growth?
FANTOO's revenue growth strategy has evolved over time. In 2022, it generated $889,045 in revenue from marketing service and product sales by Hanryu Times and K-Commerce. The company focused on user base growth in 2022 and Q1 '23, with the launch of an upgraded FANTOO. Monetization streams were activated in Q2 '23, with plans to generate revenue from advertisement sales in Q2 2023 and from user creations and transaction fees in Q4 2023. Mid-term opportunities include revenue from News Agency, Enterprise Resources Planning, and Entertainment Agency.
In conclusion, how does FANTOO encapsulate its mission and goals?
FANTOO's mission is to create an all-inclusive global playground for fans, allowing them to consume, create, and be rewarded for their fandom within the FANTOO platform. By connecting users with shared interests and providing innovative ways to engage and interact, FANTOO embodies a vision of unity, joy, and freedom, redefining the way fans experience and celebrate their passions in the world of K-Culture as well as other Fandoms. There will be FANTOO in wherever Fandom is existed.Small Caps Daily Sits Down with Hanryu Holdings, Inc. CEO, Chang Hyuk Kang…
Chang Hyuk Kang – CEO of Hanryu Holdings, Inc.📷
In October 2021, Chang Hyuk Kang assumed the role of CEO at Hanryu Holdings, Inc., marking the beginning of a new chapter in his accomplished career. With a solid educational background that includes a degree from Dankook University and a Master's in Tax Law from Korea University, Kang's expertise is rooted in a deep understanding of both financial and legal nuances. His professional journey has been characterized by a diverse array of roles, from serving as the Director of Tax at Home & Out Tax Corporation to Registered Executive at Hanryu Times Co., Ltd. This diverse array of experiences reflects his commitment to driving innovation at the crossroads of finance and media, cementing his position as a forward-thinking leader in these converging industries.
Full Interview:
What are the core offerings from Hanryu Holdings and its flagship app, FANTOO?
Hanryu Holdings stands at the intersection of cutting-edge technology and the world of K-Culture fandom. FANTOO, launched in May 2021, brings fans together with common interests, fostering interactions within fandoms through content sharing, discussions, and a variety of channels. Users can stay connected with their fandom communities, breaking down language barriers and creating an immersive experience. Its ethos centers around values of joy, freedom, and belonging that resonate with its users.
How does FANTOO differ from traditional fan club platforms?
FANTOO is about creating a unified space for all types of fandoms, not just artist promotion. Our platform allows fans to connect, communicate, and engage with each other, fostering a sense of community around shared interests.
FANTOO offers a distinct user experience by breaking down language barriers and fostering communication among fans regardless of linguistic differences. The platform's creating studio empowers users to generate their own content, and its reward system converts user activities into valuable rewards, incentivizing engagement. For brands, FANTOO provides highly curated advertising products that encourage engagement and sales conversion, enhancing user-brand interactions.
Can you provide insights into your user demographics?
A significant portion of our user base is from countries like the Philippines, Thailand, Indonesia, and Vietnam, where K-culture has a strong influence. These young populations are particularly enthusiastic about K-pop, K-dramas, and related content.
How are you planning to expand into the United States?
We intend to focus on user acquisition in the United States, aiming to attract more fans and increase our reach. We believe that offering a unique space for fandoms will resonate with audiences and Hanryu contents with good quality globally, including the U.S
Could you explain your revenue generation strategies?
We have multiple revenue streams. Advertising is one, and we're exploring subscription models for exclusive content. Additionally, we enable transactions between users, allowing them to sell products or content within the platform, and we sell our own contents and digital and physical products to users also.
How do artists benefit from FANTOO?
Artists can create their own fan clubs or accounts to promote their work and connect with fans. They can leverage FANTOO's platform to interact with their audience and build their fan base. For instance, artists can create a voting event to give FANiT(Voting right) for users. Such a voting event encourages the fair competition by cheering and attracting their artist more. In addition, users can also give the advertisement to their artist as the birthday gift at FANTOO. FANTOO support such users activities, and many artists and global users love such FANTOO support.
What sets FANTOO apart in a competitive landscape?
Our primary focus is on providing an engaging environment for users rather than acquiring exclusive content. We believe that facilitating connections and creativity among users naturally leads to a thriving platform. On another platform, users’ activities are usually controlled by artists’ company, but users can do anything at FANTOO without such unneeded controls. Users can make PR and create Fandom globally for their artists. FANTOO provides their services without language barriers, and FANTOO can create more concrete fandum for artists globally.
What's your vision for FANTOO’s future?
Our immediate goal is to continue growing and improving our platform's user experience. As we expand our user base, we may explore additional features and services to enhance the overall fandom experience. Specifically, we would like to make global people interested in Hanryu culture, but not only K-POP. We believe that we will do so not only by digital show contents but also by game, soundtrack, and retail items. We will also create a fair and clear echosystem by sharing the fair value for every digital content.
What has been FANTOO's growth trajectory since its launch?
The core of FANTOO is Fandum. Fandum activities have the power to make a fan do something for their artist voluntarily, so FANTOO’s power comes from these Fandum activities.
FANTOO has achieved remarkable growth, surpassing 26.6 million registered users and ~1.5 million active monthly users as of March 2023, within just 24 months of launch. Its success is underscored by raising ~$53 million to date, reflecting its rapid ascent in the K-Culture fandom space.
How does FANTOO plan to monetize its platform and achieve revenue growth?
FANTOO's revenue growth strategy has evolved over time. In 2022, it generated $889,045 in revenue from marketing service and product sales by Hanryu Times and K-Commerce. The company focused on user base growth in 2022 and Q1 '23, with the launch of an upgraded FANTOO. Monetization streams were activated in Q2 '23, with plans to generate revenue from advertisement sales in Q2 2023 and from user creations and transaction fees in Q4 2023. Mid-term opportunities include revenue from News Agency, Enterprise Resources Planning, and Entertainment Agency.
In conclusion, how does FANTOO encapsulate its mission and goals?
FANTOO's mission is to create an all-inclusive global playground for fans, allowing them to consume, create, and be rewarded for their fandom within the FANTOO platform. By connecting users with shared interests and providing innovative ways to engage and interact, FANTOO embodies a vision of unity, joy, and freedom, redefining the way fans experience and celebrate their passions in the world of K-Culture as well as other Fandoms. There will be FANTOO wherever Fandum exists.
