Fort Lauderdale, Florida, March 8th, 2022 — Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced Winn Dixie will carry TapouT, its high-performance energy drink in 485 stores located in Alabama, Georgia, parts of Florida and extending into Mississippi and Louisiana.
Founded in 1925, Winn-Dixie grocery stores, liquor stores and in-store pharmacies operate over 529 stores serving communities throughout five southeastern states – Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, which is one of the largest supermarket chains based in the Southeast.
Commenting on the new agreement, Robert Nistico, Splash Beverage Group’s Chairman and CEO, said, “We are VERY excited to partner with Winn-Dixie and Southeastern Grocers. This authorization is a key strategic placement as we build out retail distribution throughout the southeast U.S. Winn-Dixie is a premier grocery store chain in the southeast US. TapouT is now being distributed and sold at retail by some of the largest names in the consumer business, including Walmart, Ralph’s Stores Budweiser owner AB-ONE, and now Winn-Dixie. This is another important point of retail distribution as we continue to work our distribution and sales strategy … the more shelves we are on the higher our sales are, it’s that simple.”
The launch of TapouT in Winn-Dixie is expected to begin in early Q2, and will include TapouT’s newest sugar-free flavors, Cherry Lemonade and Orange. Nistico continued, “Splash now has an impressive distribution footprint across the Southeastern portion of the United States as we continue to execute our business plan of expanding distribution depth and availability while constantly innovating and growing SKU count.”
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About Splash Beverage Group, Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.
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Splash Beverage Group
Phone: (917) 658-2602