With today’s reliance on technology and the number of everyday tasks that now take place online, has created the common saying “data is the new oil”. This statement, as bold as it is, is not far from the truth. However, simply having data is not enough, you must be able to collect, analyze and utilize this data in innovative ways for it to actually be useful.
An industry that consistently leverages data to drive business performance is the ad-tech or advertising technology space. This is an industry that is projected to reach $626 billion by 2026, and is helping companies strengthen their advertising campaigns, improve their returns on marketing strategies, and overall, is an industry becoming engrained in our everyday lives.
Recently, we introduced you to Mobquity Technologies, a fantastic small-cap in this space. And as expected, Mobquity Technologies is quickly making a name for itself within the AdTech industry. The company has 2 subsidiaries, Mobiquity Networks, which provides a best-in-class data intelligence platform, and Advangelists, the companies advertising platform. Mobiquity, through these two subsidiaries, helps facilitate the sale and purchase of digital ads ensuring ad campaigns reach their targeted audience. The company is leveraging big data, and AI to create actionable insights for their clients, effectively optimizing their marketing campaigns.
We last covered Mobiquity back in early December when the company was working quickly to continue building out the functionality of their platforms. Today, we will be revisiting this emerging AdTech player, who is showing even with their recent success, is only just getting started.
Mobiquity Enter Agreement with Digital Media Company UNIFD
Mobiquity recently entered into a partnership with UNIFD, a digital media company dedicated to driving brand awareness throughout emerging channels. UNIFD places advertisements on some of the most popular Connected TV Devices (CTV) companies in the world such as Roku, FireTV, and Samsung and has over 85 million monthly advertising opportunities, as well as a 98% completion rate.
This partnership with UNIFD presents a three-fold opportunity for Mobiquity. Firstly, the company will now gain access to further important behavioural and contextual data points helping them build a more accurate behavioural profile for their clients. Secondly, the trend of CTV devices is growing rapidly, allowing companies to initiate advertising campaigns that will be viewed by millions of potential customers. And thirdly, Mobiquity’s clients will now be able to measure results of advertising campaigns that are not possible through linear tv. This will allow the company to offer a more accurate and robust service offering to their clients.
In short, this partnership gives Mobiquity access to a massive new market segment, and will allow them to improve their already cutting-edge technology with a treasure trove of new data points. As well, with the large customer base UNIFD has access to, Mobiquity will be able to facilitate this growth at scale, effectively improving both top and bottom-line numbers.
Further Expansion of an Already Comprehensive Platform
Mobiquity’s clients rely on the versatility and effectiveness of their platform to execute successful advertising and marketing campaigns. And the company continues to increase the functionality of their services through recently upgrading MobiExchange (the companies SaaS platform for digital advertising and data services) to allow for clients to take advantage of their first-party data and increase the accuracy of advertisements through utilizing text messaging (SMS) services, (which will be in addition to their existing suite of programmatic advertising options).
Mobiquity is building an incredibly sticky and comprehensive programmatic advertising eco-system, and as they continue to build out further functionality investors can expect net retention spending from clients to increase as well. Text messaging is known as one of the most effective and efficient ways of conducting advertising campaigns by providing quick, call-to-action messages. And with this new functionality, Mobiquity will allow their clients to substantially increase the breadth and effectiveness of their marketing strategies.
Growth Expert Mr. Barret Joins Management Team
To go along with a greatly improved service offering and a promising new partnership, Mobiquity is also welcoming a new Chief Operating and Strategy Officer in Don Walker “Trey” Barret. Mr. Barret has a reputation of facilitating substantial growth in the companies he helps lead, most recently assisting Inuvo in growing from $20 million to $60 million a year in revenue. As well, he comprehensively brings over 35 years of experience within the data driven marketing industry, and with Mobiquity, will oversee global operations of IT, sales, product, engineering, marketing, and account services.
Thoughts on Valuation
Looking at a yearly chart, Mobiquity has not been immune to the recent growth sell-off stemming from the possibility of multiple interest rate hikes and increasing inflation numbers. They are currently well off their IPO price of $4.15 a share and are now sporting a market cap of roughly $10 million.
Although the company’s share price has seen some recent headwinds, the same is certainly not true for the prospects of the company. Mobiquity is innovating in a market that is set for substantial growth in the coming years as more and more companies realize the benefits of programmatic advertising. The company has shown they can persevere in the challenging market dynamic covid-19 presented, and now, with the recent sell-off is showing signs of be severely undervalued. Mobiquity undoubtably has significant upside from current levels, and investors who are able to see past the near-term volatility of markets have the opportunity to be handsomely rewarded.
The 2022 outlook for Mobiquity is extremely bright. The company has only just begun to leverage their new partnership with UNIFD, which will substantially increase their servable market and ability to collect relevant data. As well, Mobiquity continues to build out their service offerings for their clients, which is helping them construct a strong network effect and ability to offer a one-stop-shop programmatic advertising service. And most recently, with the addition of data driven marketing veteran Mr. Barret, the company has the leadership team required to continue growing aggressively. In a broader view, Mobiquity is operating in a huge market opportunity, and with a small market cap relative to the opportunity at hand, the company has a long runway for further growth. At current prices the market is failing to accurately value the recent successes of the company and in doing so, presents savvy investors a great long-term opportunity.