Troika Media Group: First NFT Initiative With Stampede Ventures Looks Promising

The emergence of non-fungible tokens (NFT) is allowing artists to register their digital works through blockchain technology and convert them into secure sellable assets. NFTs are digital blockchain confined to a digital ledger that can be bought, sold, and traded. The tokens exist on a blockchain and are fungible, with valuations set by the highest bidder and this has caused a shakeup of the traditional art world as more collectors invest in them. The demand for NFTs is elevating continuously and the market is showing no signs of slowing down. Our small-cap pick of the day is a media player that has made a solid entry into the NFT space – Troika Media Group (NASDAQ:TRKA). As per its latest press release, the company recently launched its first NFT initiative in partnership with Dole Sunshine (a packaged foods company) which is centered around generating greater awareness of world hunger. We believe that this could be a stepping stone for Troika to capitalize This brand-building company’s entry into the NFT space can be a huge game-changer because of its growing popularity and the plethora of opportunities that comes with it.

The Stampede Ventures Collaboration For NFTs

Troika Media recently announced that it has collaborated with Stampede Ventures to launch a new non-fungible token series built on a partnership between renowned packaged food company, Dole Sunshine and the “Hungry Artist” David Datuna. The objective of the collection is to increase awareness of food insecurity and malnutrition worldwide while raising funds toward alleviating hunger today. The five-piece series includes four fruit-inspired NFTs and a final fifth piece, Sunshine for All. The company’s communication group Mission together with Stampede Ventures, worked collaboratively with Dole to create a successful NFT, which includes partnering with the artist, narrative development, gallery installation, sourcing of the videographer and photographer for all social assets and promotion, and the enhancement of assets for the NFT auction platform. Troika is inclined to launch an NFT managed services platform to turn NFTs into an authentic source of revenue for its clients, within the film, TV, music, gaming, foods, and technology industries. The management is optimistic about adding capabilities and services into the promising new NFT ecosystem where technology innovation can help solve many of the challenges affecting our clients in the content creation industry. This may open new opportunities in in art and media for Troika and has the potential to bring many other lucrative projects to the company’s portfolio.

Other Exciting Projects 

Troika Media Group has about two decades of experience helping some of the world’s most recognizable brands to develop marketing strategies and advertising campaigns and it is worth highlighting some of them. In April 2021, the company partnered with Devlin Design Group to create a new broadcast experience for the League Championship Series (LCS) which gave the company exposure to the growing e-sports and gaming industry where there is massive growth potential. In addition, the company acted as a driving force behind launching Peloton in the UK. Troika created a space that replicated the everyday places that a consumer might enjoy a Peloton ride in their own home. The company opened Peloton House to the public carefully planning and executing an explosion of media and influencer buzz that drove an immense amount of volume through Peloton House, with 90 bikes sold on the opening day. Another interesting project was to amplify Tiffany & Co’s new collection and brand attitude and create cut-through in the crowded cultural conversation. This included advertising over subway stations, metro cards, coffee carts, and bodegas to tease the campaign. Overall, through its three different segments Troika, Mission, and Troika Digital, the company continues to give clients in-house design, content inventory, and research and branding services allowing it to bring a suite of engagement services to the clients.

Final Thoughts

TRKA Chart

As we can see from the chart above Troika’s stock price chart has a visible V-shaped curve indicating a sharp recovery after the post-listing sell-off. It is worth highlighting that the company has working relationships with some of the top Fortune 500 companies like Tiffany (NYSE:TIF), Amazon (NASDAQ:AMZN), Netflix (NASDAQ:NFLX), CNN, Verizon (NYSE:VZ), Disney (NYSE:DIS), Viacom (NASDAQ:VIAC), Sony (NYSE:SONY), Fox (NASDAQ:FOX), Apple (NASDAQ:AAPL), AT&T (NYSE:T), Comcast (NASDAQ:CMCSA), Spotify, and many more. While Troika faced its fair share of business disruptions during the Covid-19 pandemic, it appears to be on track as of today with its strong pipeline of projects in some of the most high-profile industries. It is a part of the $1.7 trillion media market as valued by the Business Research Company which is expected to grow to $1.85 trillion in 2021 with a growth of 8%. Given the company’s robust macro and strong pipeline, we believe that Troika is an excellent investment bet for our readers at SmallCapsDaily.


No Positions


This website is a wholly owned subsidiary of Salesparq, LLC, herein referred to as Salesparq, LLC. Our publications are a commercial advertisement and are for general information purposes ONLY. We are engaged in the business of marketing and advertising companies for monetary compensation. We may receive compensation for this article on a PPC basis as an affiliate. Never invest in any stock featured on our site or emails unless you can afford to lose your entire investment. The disclaimer is to be read and fully understood before using our services, joining our site or our email/blog list as well as any social networking platforms we may use.PLEASE NOTE WELL: Salesparq, LLC and its employees are not a Registered Investment Advisor, Broker Dealer or a member of any association for other research providers in any jurisdiction whatsoever.Release of Liability: Through use of this website viewing or using you agree to hold Salesparq, LLC, its operators owners and employees harmless and to completely release them from any and all liability due to any and all loss (monetary or otherwise), damage (monetary or otherwise), or injury (monetary or otherwise) that you may incur. The information contained herein is based on sources which we believe to be reliable but is not guaranteed by us as being accurate and does not purport to be a complete statement or summary of the available data. Salesparq, LLC encourages readers and investors to supplement the information in these reports with independent research and other professional advice. All information on featured companies is provided by the companies profiled, or is available from public sources and Salesparq, LLC makes no representations, warranties or guarantees as to the accuracy or completeness of the disclosure by the profiled companies. None of the materials or advertisements herein constitute offers or solicitations to purchase or sell securities of the companies profiled herein and any decision to invest in any such company or other financial decisions should not be made based upon the information provided herein. Instead Salesparq, LLC strongly urges you conduct a complete and independent investigation of the respective companies and consideration of all pertinent risks. Readers are advised to review SEC periodic reports: Forms 10-Q, 10K, Form 8-K, insider reports, Forms 3, 4, 5 Schedule 13D. Salesparq, LLC is compliant with the Can Spam Act of 2003. Salesparq, LLC does not offer such advice or analysis, and Salesparq, LLC further urges you to consult your own independent tax, business, financial and investment advisors. Investing in micro-cap and growth securities is highly speculative and carries and extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results.In preparing this publication, Salesparq, LLC has relied upon information supplied by its customers, publicly available information and press releases which it believes to be reliable; however, such reliability cannot be guaranteed. Investors should not rely on the information contained in this website. Rather, investors should use the information contained in this website as a starting point for doing additional independent research on the featured companies. Salesparq, LLC has not been compensated for this article. The advertisements in this website are believed to be reliable, however, Salesparq, LLC and its owners, affiliates, subsidiaries, officers, directors, representatives and agents disclaim any liability as to the completeness or accuracy of the information contained in any advertisement and for any omissions of materials facts from such advertisement. Salesparq, LLC is not responsible for any claims made by the companies advertised herein, nor is Salesparq, LLC responsible for any other promotional firm, its program or its structure. Salesparq, LLC is not affiliated with any exchange, electronic quotation system, the Securities Exchange Commission or FINRA.
Show More

Related Articles

Back to top button