With the current passage of the 2018 Farm Bill, the U.S. hemp industry is in for some big changes. The Farm Bill didn’t simply loosen rules surrounding hemp-derived CBD products, nevertheless it additionally compelled many companies starting from banks to billboard operators to rethink their insurance policies on CBD merchandise and the businesses behind them.
When it comes to billboard promoting, there are few areas extra iconic than New York City’s Times Square. With over 1 million people expected to flood Times Square for the New Year’s Eve ball drop this yr, and thousands and thousands extra anticipated to watch the entire thing on TV, there couldn’t be a extra opportune time or place to promote services to the whole world. Despite being denied Times Square advert house final yr, Elixinol Global Ltd. (ASX:EXL) (OTC:ELLXF) plans to do exactly that.
”What a distinction a yr makes,” Chris Husong, Director of Sales and Marketing for Elixinol told Hemp Today.
“Times Square on New Year’s Eve is one of the most iconic advertising spaces in the United States, with over a million in-person visitors and over a billion around the globe watching the festivities on TV. This placement reflects our optimism for 2019.”
At over a million dollars per year, the price of a billboard commercial in Times Square is brutally costly. To make it price it, advertisers want a product with mass enchantment and worldwide availability. Just like Budweiser, Sony, and the opposite manufacturers that publicize there, Elixinol checks off each packing containers.
With everybody from Dr. Sanjay Gupta to Willie Nelson endorsing CBD, the mass enchantment is actually there. With distribution in over 40 nations all over the world, Elixinol actually has the infrastructure to ship its merchandise worldwide.
Already estimated to be the United States’ fifth largest hemp CBD firm by market share, we wouldn’t be shocked if this Times Square advert marketing campaign turns Elixinol right into a family title. In the meantime, make sure to subscribe to cannabis news updates here so that you by no means miss an vital replace.
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